Our History

ELHASSAN GROUP has been a market leader for many decades and a major player in many different markets in the Middle East, Asia and Africa regions.

The group was established in 1945 by Hag Ali Hag Elhassan who started as a local trader by inheriting more than 100 years of accumulated business experience from his ancestors. Today our parent group employs over 1,200 employees and is actively involved in serving their local communities through a number of businesses.

Our parent group owns several subsidiaries and associates that operates in various industries such as; manufacturing, gold mining, automobile, import and export, medicals and pharmaceutical services, education and agriculture industries. It also holds exclusive agencies for VW & FAW, SONALIKA TRACTORS, LEEGA POWER GENRATOR, ARCELIK, BEKO, GRUNDIG and TCL.